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Indian Handloom Brand


India Handloom brand has been launched by the Hon’ble Prime Minister of India on the occasion of the first National Handloom Day on August 7, 2015. The India Handloom brand is an initiative for branding of high quality handloom products with zero defects and zero effect on the environment. It would differentiate high quality handloom products and help in earning trust of customers by endorsing their quality in terms of raw materials, processing, embellishments, weaving design and other quality parameters and by ensuring social and environmental compliances in their production.
The registration for India Handloom is only granted to certain specified eligible entities in respect of identified product categories which meet prescribed quality parameters.
The India Handloom brand initiative is intended to bring the following benefits to various stakeholders of the handloom sector:
1. Handloom products with the premium India Handloom brand would be differentiated from other products in terms of quality.
2. To earn the trust of consumers by endorsing the quality of handloom products in terms of raw materials, processing, embellishments, weaving design and other quality parameters.
3. To ensure social and environmental compliances in production of handlooms.
4. To create a niche market space for high quality handloom products which cater especially to the demand for diverse products among the younger generation and export markets with high growth potential.
5. To increase the earnings of the weavers.

“ We at Chasingsun in association with the Government of India under this initiative brings to you customers, authentic handloom products from across the country directly from the weavers.

Happy Shopping !!!! “

Indian Handloom